Portfolio

Digital Marketing Portfolio

Website

-Wordpress -Google Analytics -Google Tag Manager

SEO and Content

Customer Journey

-User Persona -Customer Empathy Map -Customer Journey Map

-Digital Marketing Measurement Model

Search Engine Optimization

-Website Audit -Social Media Audit -Competitor Audit

-Metadata and Headlines -Long-tail and Short-tail Keywords

-Mobile optimization -MOZ -Google Keyword Planner

Content

-Content calendar -Email Marketing

-Social Media and Blog Post Schedule

Paid Media

Customer Journey

-User Persona -Customer Empathy Map -Customer Journey Map

-Paid Marketing Measurement Model

Paid Media and Tools

-Google Display Ads -Facebook/Instagram Ads -A/B Testing

-Mail Chimp Email Marketing

Research and Analysis

-Budgets -Google Ads -Google Analytics -MOZ

Lead Generation

Customer Journey

-User Persona -Customer Empathy Map -Customer Journey Map

-Digital Marketing Measurement Model

Paid Media and Strategy

-Email Marketing -Social Media -Google and Social Media Ads


-A/B Testing

Lead Generation

-Hubspot Inbound Strategy -Flywheel and marketing funnel

-Nurture Funnel -Content Calendar

Ad Mockup and

A/B Test Proposal

Example of an A/B test proposal for holiday ad campaign for a corporate health and wellness company looking to increase bookings for company wellness workshops

Certifications