Portfolio

Digital Marketing Portfolio

Website

-Wordpress -Google Analytics -Google Tag Manager

SEO and Content

Customer Journey

-User Persona -Customer Empathy Map -Customer Journey Map

-Digital Marketing Measurement Model

Search Engine Optimization

-Website Audit -Social Media Audit -Competitor Audit

-Metadata and Headlines -Long-tail and Short-tail Keywords

-Mobile optimization -MOZ -Google Keyword Planner

Content

-Content calendar -Email Marketing

-Social Media and Blog Post Schedule

Paid Media

Customer Journey

-User Persona -Customer Empathy Map -Customer Journey Map

-Paid Marketing Measurement Model

Paid Media and Tools

-Google Display Ads -Facebook/Instagram Ads -A/B Testing

-Mail Chimp Email Marketing

Research and Analysis

-Budgets -Google Ads -Google Analytics -MOZ

Lead Generation

Customer Journey

-User Persona -Customer Empathy Map -Customer Journey Map

-Digital Marketing Measurement Model

Paid Media and Strategy

-Email Marketing -Social Media -Google and Social Media Ads
-A/B Testing

Lead Generation

-Hubspot Inbound Strategy -Flywheel and marketing funnel

-Nurture Funnel -Content Calendar

Work Samples

Example of an A/B test proposal for a holiday ad campaign for a corporate health and wellness company looking to increase bookings for company wellness workshops

Customer Journey

Understanding the target customer is essential in creating clear effective messaging. Starting with this is key to knowing how our products and services are the answer they have been searching for.
Example User Persona. This is a fictional ideal customer created to see how the company’s product meets the ideal customer’s needs and concerns
This is a customer empathy map created to help the marketer and company consider what the customer is thinking, seeing, feeling, and doing in order to keep our messaging tuned to how our services are the answer to their wants, goals, and needs. The company is a holistic health and wellness company that recently began offering more services online.

Certifications