Website
-Wordpress -Google Analytics -Google Tag Manager
SEO and Content
Customer Journey
-User Persona -Customer Empathy Map -Customer Journey Map
-Digital Marketing Measurement Model
Search Engine Optimization
-Website Audit -Social Media Audit -Competitor Audit
-Metadata and Headlines -Long-tail and Short-tail Keywords
-Mobile optimization -MOZ -Google Keyword Planner
Content
-Content calendar -Email Marketing
-Social Media and Blog Post Schedule
Paid Media
Customer Journey
-User Persona -Customer Empathy Map -Customer Journey Map
-Paid Marketing Measurement Model
Paid Media and Tools
-Google Display Ads -Facebook/Instagram Ads -A/B Testing
-Mail Chimp Email Marketing
Research and Analysis
-Budgets -Google Ads -Google Analytics -MOZ
Lead Generation
Customer Journey
-User Persona -Customer Empathy Map -Customer Journey Map
-Digital Marketing Measurement Model
Paid Media and Strategy
-Email Marketing -Social Media -Google and Social Media Ads
-A/B Testing
Lead Generation
-Hubspot Inbound Strategy -Flywheel and marketing funnel
-Nurture Funnel -Content Calendar
Work Samples
This was part of an A/B test to look at the effectiveness of moving vs static images. The campaign was less successful than anticipated with the moving images. 
A/B test of effective text 
A/B test of effective text
Customer Journey
Understanding the target customer is essential in creating clear effective messaging. Starting with this is key to knowing how our products and services are the answer they have been searching for.
